About Us

With Ashley’s background in property and Louise’s experience in beauty, nutrition and wellness, the duo possesses a wealth of business acumen. Since 1997, they have operated in more than a dozen countries. Their extensive global travels and connections uniquely position them to offer clients an international perspective.

Based in the UK & Ireland, but with a worldwide presence, Design Your Life provides comprehensive business coaching and development programmes to people who are thirsty to design their life. Ashley and Louise firmly believe that success comes from choosing the right industry sector, having the right mindset, and taking consistent action. Their signature training focuses on personal development, leadership, and business growth strategies.

Louise is an acclaimed motivational speaker and nutrition expert. She excels at helping people break through mental barriers to unlock their potential. Her moving story of overcoming adversity in her younger years has inspired many.

Meanwhile, Ashley is a gifted communicator who teaches the discipline principles and business structures needed to create a thriving, lucrative career. With his charismatic style, he makes success feel attainable.

Lisa Wash has been with Forever for 23 years. Initially, her motivation was to work from home when her children were young. This business gave Lisa her confidence back, and it became her full-time income. Many years on after the economic downturn in 2008, it grew to become her family's  only income. Forever continues to provide Lisa's families changing financial needs.

Together, this powerful and experienced team combines psychological techniques with business acumen. Their proven system and support community can and does empower individuals to realise their dreams.

Design Your Life offers flexible training solutions - from online courses to in-person academies. Participants gain access to world-class health and beauty products, personal development training and business growth resources. With step-by-step guidance, that can be tailored to virtually anyone's strengths, Ashley, Louise & Lisa guide people on a journey to create freedom and fulfillment. 

While this talented team has helped countless people to achieve financial comfort and a positive work/life balance, their biggest rewards come from making a difference in people’s lives. Their commitment to service is at the heart of everything they do.